Cabs That Look Like Metro Trains
LAS VEGAS - Here in Las Vegas during the Consumer Electronics Show, no advertising opportunity is wasted. Taxicabs at the airport come entirely wrapped in corporate insignias for things like Microsoft's new Windows Vista.
The effect is much like Washington's Metro cars that are covered in ads to be seen by people waiting in the stations. Transportation in Vegas, where the population will increase by one-third this week, is key. The Consumer Electronics Association recruited cabbies from neighboring states and spent some $1 million on buses for attendees.
And you thought DC traffic was tough.
By
Yuki Noguchi
|
January 7, 2007; 6:58 PM ET
| Category:
CES 2007
,
Yuki Noguchi
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