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Tech Toys For The Tots

LAS VEGAS - The line between what passes for a toy and what is strictly speaking electronic gadgetry is clearly blurring. Thus, those in the toy industry now talk about their own category -- youth electronics -- which is the fastest growing sector among toys, according to Reyne Rice, a toy trends specialist for the Toy Industry Association, which is in attendance at CES for the first time to check out what's likely to hit toy stores a year or two down the road.

In fact, youth electronics like Pleo the robotic dinosaur, walkie talkie type toys, Leapfrog learning tablets, and even a new digital camera for 3-year-olds will grow by 20 percent next year, compared to overall toy growth of about 5 percent, Rice said.

So I ask them whether the basic block, or Legos that required no battery but tax the imagination, are dead. Rice and her colleague Julie Livingston say no -- many parents are segregating their toys now and limiting exposure to electronic devices, or at least trying to. "I do with my kids," Livingston said.

The other downside of electrifying the sandbox? Many of these toys cost $250, Rice said.

By Yuki Noguchi  |  January 8, 2007; 12:00 PM ET  | Category:  Yuki Noguchi
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Re: Pleo

We've heard tons about WowWee's great robots at the CES 2007 show, but nothing bout Pleo. If anyone has any information at all about Pleo at the CES 2007 show, please post a comment on my blog:

I couldn't make the show this year and it's driving me crazy. I'm certain Ugobe must be there.

Posted by: Robert Oschler | January 8, 2007 2:07 PM

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