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Giveaway mp3 Players

Frank Ahrens

It is a rule of consumer electronics that early adopters pay a higher price for gadgets than latecomers and, in fact, the early adopters probably pay for the lower prices enjoyed by latecomers.

Now, apparently, mp3 players are so cheap, companies are giving them away as vehicles for video press releases.

I got a box recently from the company that owns and The former is a site with music videos and the second has movie trailers and interviews.

The company sent its press release in the form of a 1 minute 11 second video on a Zvue 250 mp3 player.

Amazon has the Zvue 250 used for $99.55. Quite a bit cheaper than a used 30gig video iPod for 197.99 Or a used 30gig Zune for $210.19.

Obviously, the iPod and Zune can do more things than the Zvue (how do you pronounce that, anyway?), and the Zvue is bigger (about the size of an old BlackBerry) and it feels cheaper. But, then again, it is cheaper.

Cheap enough to be a press release.

(Per The Post's policy on gifts, I donated the Zvue.)

By Frank Ahrens  |  March 9, 2007; 3:52 PM ET  | Category:  Frank Ahrens
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