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Winners of the You Tube Awards

This morning, YouTube announced the winners of their inaugural YouTube Awards - and, as expected, these are mostly just ordinary people (who have since gained some celebrity status) doing wacky and creative things with the Webcams and camcorders rolling.

Last week, when NBC and News Corp. announced an online video site of their own that would feature movies and television shows, the buzz phrase quickly became "YouTube Killer." But at least one technology analyst, Allan Weiner of Gartner, believed otherwise. His feeling was that the NBC-News Corp. deal (which included partnerships with Microsoft, AOL and Yahoo ) was an online version of traditional broadcasting, a mechanism in which the content owners would still control what the Web-surfing audience would be allowed to watch.

"This has absolutely nothing to do with YouTube," he said. "What YouTube really represents is the new generation of media," one where users control the content and viewers decide (through sharing) what becomes a hit and what doesn't.

"It's not like you and I can create a new TV program and have it on this new (NBC-News Corp.) network, as opposed to to having it up on YouTube the second it's done," he said.

Hmmm. He may have a point. After all, it's doubtful that any of the winners of the YouTube Awards would have found a home on the new video site. And speaking of the awards, the winners are... (drumroll, please.)

Most Creative: A music video by Chicago band OK Go that involved dancing around on some rented treadmills and was viewed by 13 million people.
Most Inspirational: A clip called Free Hugs, which involved Australian Juan Mann walking around the streets of Sydney offering "free hugs" to strangers. The music by Sick Puppies (with an album being promoted on YouTube) rounds out the clip.
Best Series: Ask A Ninja has developed quite the following for its, well, Ninja-like advice.
Best Comedy: Smosh, a series of videos featuring some college buddies who create spoofy music videos or quicky comedy skits. It is one of the most-watched YouTube channels.
Best Music: Terra Naomi was a vlogger (that's video blogger) who started broadcasting from her L.A. apartment just over a year ago. She's now been signed to a record label.
Best Commentary: The Winekone is a random, rambling monologue about pretty much nothing - and that's apparently what makes it so hilarious.
Most Adorable Video: Kiwi, a cutesy short video clip, was actually a master's thesis in animation by Dony Permedi. It received more than 6 million views.

By Sam Diaz  |  March 26, 2007; 11:59 AM ET  | Category:  Sam Diaz
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Comments

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Seems like with all the news coverage last week, there should have been a category for best political clip, which should have been won by the "1984 Apple/Obama" ad(?).

Posted by: tl | March 26, 2007 1:32 PM

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