Report: More Than One-Third of American Adults Consult Wikipedia
In case you haven't seen it, there's a new study out by the folks at Pew Internet & American Life Project, who took a look at how often people consult Wikipedia, the popular online encyclopedia. Although there are many questions about the accuracy of entries on Wikipedia, the survey shows that 50 percent of adult Internet users who are college graduates look up information on the site, compared to 22 percent of those who say they have a high school diploma.
Here's a link to the full study.
Another interesting tidbit that won't come as a surprise to those who are familiar with search engine optimization: Wikipedia gets 70 percent of its traffic from search engines such as Google. As an Internet user, you've probably noticed that Wikipedia entries usually come up high in the search results. That's because Wikipedia is full of links to other Web sites and the number of links on a Web site is one factor that Google's search engine uses to rank the popularity of a site. Not surprising that Wikipedia always tops the list of the most visited sites on the Web.
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