Ask.com, the Search Underdog
Ask.com's chief executive Jim Lanzone stopped by The Post yesterday to give us an update on his search site. A year ago, Ask ditched its well-known butler mascot, Jeeves, remade its site and started running commercials with some kind of animal--I think monkeys.
In the past year, Ask surpassed AOL to become the fourth-largest online search site. Though this is progress for Ask, it's still a tough road ahead when your competition has become the verb for search.
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