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Corporate Blogs May Actually Pay Off

Kim Hart

It's no secret that big corporations have joined the blogosphere to get feedback from customers and test new ideas, but some are defintely more successful than others. I caught up with local blogging-guru Geoff Livingston yesterday who told me about an interesting conversation he'd had with Brian Lusk, who runs Southwest Airline's blog.

When the airline was considering changing its signature open-seating policy to assigned seats, Southwest mentioned it on the blog. In two days, 700 people responded to the blog, most of whom were begging the company to keep its open seating. While Southwest hasn't made the final decision on the matter, Lusk said it's definitely taking the dialogue into consideration.

It just shows how much of a difference blogs can make in conversing with customers. Blogs aren't just a place for angry people to bash a company, but also to give true feedback that a company can actually use effectively.

By Kim Hart  |  May 9, 2007; 11:48 AM ET  | Category:  Kim Hart
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Comments

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Blogs are an excellent tool to provide a better interface with not only friends and colleagues but customers too.

In regards the above post about airline policy issue.. without the blog they would never have valuable input from customers.

Corporate blogs bring the businesses and the customers together for better service and feedback..

Posted by: Zally | May 9, 2007 2:49 PM

Thanks for the hat tip, Kim. It was a very interesting conversation that found to be insightful, and I actually scheduled a second call with them. Pretty cool.

Posted by: Geoff | May 9, 2007 3:10 PM

to cover retirement costs for workers at the Delphi Corporation, its former parts division.

Posted by: ionamin | May 24, 2007 2:17 PM

Excellent site. It was pleasant to me.

Posted by: diflucan | May 24, 2007 9:08 PM

Thursday that would keep military operations afloat through September.

Posted by: didrex | May 25, 2007 9:29 AM

raising the political stakes even higher on the countries' contentious exchange-rate issue

Posted by: soma | May 26, 2007 10:47 PM

Thursday the value of China's currency was of primary importance to the United States, raising the political stakes even higher on the countries' contentious exchange-rate issue ...

Posted by: tenuate | May 28, 2007 2:47 AM

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