How Do You Use Your Phone?
The way you use your cellphone is changing rapidly.
Now, Nielsen, the company that analyzes how we watch television, is getting into the business of tracking how we use our mobile phones. Yesterday, the company announced plans to acquire Telephia, a private San Francisco company that tracks just about everything you can do with a phone - make voice calls, surf the Web, watch videos.
Nielsen has already been building tracking products of its own for mobile phones but the company sees the Telephia acquisition as a way to advance the measuring of media consumption, according to a report in the New York Times.
The mobile market, as advanced as it may seem now, is still very much in its infancy. iSuppli Corp., a California research company, released a report this morning that predicts the market for premium mobile content - that's music, games, graphics and video - to exceed $44 billion by 2011, more than double the nearly $20 billion this year.
There's still a lot of development needed. Technology standards are inconsistent, consumers are just starting to grasp advanced features and the wireless companies are still investing in advanced networks. There's plenty of chatter among bloggers in recent days that Apple iPhone - which, of course, debuts tomorrow - will change the way we think about cellphone use. But even Apple's signature product - which becomes more like a handheld computer in WiFi zones - is facing some criticism because it's tied to the slower AT&T Wireless network.
Over time, I suspect that may become a moot point.
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