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Trying to Save A Magazine Through Facebook

Can the power of online social networking save a magazine from the history books? The fast growing membership of a Facebook group called "I read Business 2.0 - and I want to keep reading" is trying to send a message to parent company Time Inc., which is considering halting publication of the magazine in September. (Disclosure: I am a home subscriber of the magazine.)

The group was formed just about 48 hours ago and already has more than 450 members, many of whom are movers and shakers in the tech industry. It appears that TechCrunch's Michael Arrington, Craigslist's Craig Newmark, the Wall Street Journal's Walt Mossberg and LinkedIn's Reid Hoffman have all joined. And others on the list belong to Facebook networks such as the New York Times, Wired Magazine and even Time Inc., as well as alumni from Stanford, MIT, Harvard, NYU and Berkeley.

According to a report in yesterday's New York Times, the magazine could face a shutdown in September, the victim of an advertising drop at the San Francisco-based magazine. The report notes that revenue at the magazine is down 38 percent, as of earlier this month but that paid circulation - 623,000 - was about the same in 2005 and 2006.

By Sam Diaz  |  July 19, 2007; 12:35 PM ET  | Category:  Sam Diaz
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Comments

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I am surprised you did not mention my name since I joined the group too, Sam :)

It is one the few magazines that I love reading and thoroughly enjoy it. It would be a shame to see it go away.

Posted by: Mrinal | July 19, 2007 6:29 PM

Thanks for the Facebook group mention! Here's the direct link: http://www.facebook.com/group.php?gid=2420762508

Posted by: Sebastien Provencher | July 20, 2007 10:28 AM

FACEBOOK HAS BEEN SUED IN COURT.
For IP Theft. Go look it up.
Facebook.com could lose all assets and be shut down if they lose.

Dont always bank on and put your eggs in some other third party venue (especially Facebook.com) because just when you thought oh this is gonna be great...that internet 2 bubble pops and guess what, your group is gone, your archives are gone, your subscriber list is gone, and you got nothin.

They're in court right now, and so far the judge has refused to rule on tons of motions by Zuckerboy to dismiss, so this one's got teeth. Bye bye Magazine. Listen up, and next time make your own site that you own and control and dont just become a cling-on to yet another 3rd party that can dump you, ruin you, have all its assets taken, or go belly-up.

Posted by: Halereene | July 29, 2007 6:26 AM

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