Newspapering in the 21st Century
The Washington Post today launched Loudounextra.com.
My colleague Frank Ahrens wrote about it, quoting washingtonpost.com publisher Caroline Little, who called it part of the Post's online hyperlocal journalism. The site will be a combination of traditional and new-age news reporting, including blogging, video storytelling and extensive databases on community institutions such as schools and churches. LoudounExtra.com is a test run in these new waters - and if it's successful, the Post plans on using the model for other areas in the region. What if it's not successful?
"If Loudoun totally flops, I would not walk away from this based on that," Little said. "We need to try doing this in some different areas."
Here's why I even bother to tackle this subject today. Over the weekend, I read with interest a blog post by Jon Fine on BusinessWeek Online. In that entry, he asks the question: Which American Paper Will Be The First To Kill Its Print Edition? He then goes on to list the three camps on the way of thinking around this question. In the end, his prediction is that a major newspaper company will go all-digital in two years or less. No one here, myself included, has a crystal ball - but I can't imagine that newspapers are that close to selling the printing presses on eBay. Maybe I'm too close to the situation to be impartial. So I turn to you, the readers, for your thoughts. What do you think?
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