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Wal-Mart Expands Online Features

Starting today, Wal-Mart is allowing users to enter customer reviews and ratings on its Web site following strong shopper demand.

The company began testing the program in June in several categories, including electronics, home and garden, media and baby. The site received double the user response it expected, Wal-Mart officials said. The world's largest retailer estimates that 75 percent of its 130 million customers are active online.

Competitiors such as Amazon.com and Target have already implemented customer review and ratings systems. Wal-Mart said it will use a five-star rating system, with five being the highest, and monitor reviews for inappropriate language, copyrighted material or content unrelated to the product before they are published. Reviews will take about five to seven days to post.

--Ylan Mui
Ylan Mui is the retail reporter at The Washington Post. She can be reached at muiy@washpost.com

By Sara Goo  |  July 19, 2007; 2:46 PM ET  | Category:  Guest contributor
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While Walmart and other large retailers are having great success with their online stores, folks should know that new services are making it increasingly easy for individuals to open their own free online stores as well. Source: WikiHow

http://www.wikihow.com/Start-an-Online-Store

Posted by: The Robot Collector | July 19, 2007 6:35 PM

I commend WalMart for their agressive use of the Net. I use WalMart frequently, and appreciate their use of internet mailings to me. Not only can I usually find wht I want there, but I can use them to compare prices at other Web Sites and other Stores. GOOD WORK WALMART!!!

Posted by: Joe SteeleI | July 25, 2007 10:19 AM

I commend WalMart for their agressive use of the Net. I use WalMart frequently, and appreciate their use of internet mailings to me. Not only can I usually find wht I want there, but I can use them to compare prices at other Web Sites and other Stores. GOOD WORK WALMART!!!

Posted by: Joe SteeleI | July 25, 2007 10:19 AM

I commend WalMart for their agressive use of the Net. I use WalMart frequently, and appreciate their use of internet mailings to me. Not only can I usually find what I want there, but I can use them to compare prices at other Web Sites and other Stores. GOOD WORK WALMART!!!

Posted by: Joe SteeleI | July 25, 2007 10:20 AM

I commend WalMart for their agressive use of the Net. I use WalMart frequently, and appreciate their use of internet mailings to me. Not only can I usually find what I want there, but I can use them to compare prices at other Web Sites and other Stores. GOOD WORK WALMART!!!

Posted by: Joe SteeleI | July 25, 2007 10:20 AM

Is Joe getting paid by WalMart for those postings?

Posted by: Linda T | July 27, 2007 1:11 PM

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