AT&T Touts its Mobile Abilities
If being the exclusive carrier of the much-hyped iPhone wasn't enough to solidify AT&T's place in the wireless world, the company is launching a new marketing campaign today to flaunt it's mobile-centric attributes.
Since the company absorbed Cingular Wireless last year--a merger that created the nation's biggest wireless provider--AT&T has been making efforts to integrate the brands while eliminating consumers' confusion. AT&T has now adopted orange--Cingular's signature color--for most of it's advertising and billing material.
"We want to send the message that Cingular is actually a part of AT&T," said Wendy Clark, AT&T's senior vice president for advertising. "The merger is about putting the best of both companies together."
She said AT&T is capitalizing on Cingular's "hip and young" reputation. Later this month, the company is releasing a teen-oriented feature that let's consumers build their own "digital personality" by swirling together colors representing their online activities. They can then post their unique color on social networking profiles, blogs and other personalized sites.
It seems AT&T is already considered to be a formidable wireless brand. Once the ads hit the airwaves, let me know what you think.
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