At CES, Promotion Transcends Everything
It's my first time at CES and my first time in Vegas. So as you might imagine, my head is spinning. When I arrived at the convention center this morning, people were still setting up booths and finding power outlets. But they didn't waste any time in trying to get the media's attention. As another reporter and I sat in a corner for a breather, a man came over to us and handed us a piece of paper asking us to come to his booth to check out the hottest Chinese companies at the show. He didn't speak English, but that doesn't stop people here from speaking the language of self-promotion. And with some persuasive effect, too: A few moments later, I saw a group of journalists loitering around his booth a few minutes later.
Mobility is a big theme of the show this year (again), so it shouldn't be surprising to see tons of advertisements for cellphones and other wireless devices. But I didn't expect to see the convention center and other hotels wrapped with gigantic billboards for every type of phone you can imagine, literally spanning dozens of floors in a high-rise. It takes some pretty breathtaking stunts sometimes to out-promote Vegas.
By
Kim Hart
|
January 7, 2008; 12:38 PM ET
| Category:
CES 2008
,
Kim Hart
Previous: Local Firm Goes for Mobile TV |
Next: Watching Tiny Screen Without Going Crosseyed
Get This Widget >>
Blogs That Reference This Entry
TrackBack URL for this entry:
http://voices.washingtonpost.com/cgi-bin/mt/mt-tb.cgi/18749
Posted by: filmlab | January 7, 2008 2:54 PM
Kim (Yuki is showing up as poster?) Thanks for the show updates. I'd be at the Qualcomm massage table everyday!
Posted by: Chris Parente | January 8, 2008 1:29 PM
The comments to this entry are closed.
"A few moments later, I saw a group of journalists loitering around his booth a few minutes later." Editor!!