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Sprint Enters Price Wars, Creating Full-Fledged Battle for Customers

It's on. Sprint---which today announced it swung to a loss---said it will enter the flat-fee wireless price war initiated by Verizon Wireless last week and followed soon after by AT&T and T-Mobile. Unable to stay out of the battle to lure customers with flat monthly fees for wireless services, Sprint said that for $99 a month, its subscribers will get unlimited voice, text messaging, e-mailing, Web surfing, and GPS navigational services in its new pricing deal to begin tomorrow. The deal puts the formerly Reston-based company neck and neck with competitors in a new price war that some analysts say could open the floodgates to cell phone texting and other applications, which had previously been suppressed by cost restraints.

By Cecilia Kang  |  February 28, 2008; 9:57 AM ET  | Category:  Cecilia Kang
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Not That Good

$99 is still too high, and won't compete with Family plans. For instance I pay $120/mon for three lines sharing 2000-mins with unlim n/wknds and mobile-to-mobile and unlim web and 500 txt/mon. That's FAR LESS than $99+$95+$90 for those same 3 lines with the new plan. This new plan will only appeal to well off singles and how big a segment is that for Sprint ?! This isn't the breakthrough pricing we're looking for yet.

Posted by: Eludium-Q36 | February 28, 2008 3:05 PM

God Bless America !!! Where free market forces actually determine prices. All the things included for $99 will cost u literally two arms and two legs In Canada if the wireless comapny offer it at all. Non of the monopolies has any plan remotley close to all inclusive. Iphone has not been introduced in Canada becasue as rumoure has it the cheaperst plan the Rogers GSM monopoly can offer is over $600 per month for limited services.

Posted by: Ichie Ozonaya | February 28, 2008 3:23 PM

The unlimited data is quite a bonus! For me, this justifies getting rid of my home internet service (already got rid of the wired phone a long time ago). Now I can have internet that travels with me for a reasonable price.

Posted by: What a deal! | February 28, 2008 8:11 PM

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