Apple Delivers Cheaper, Faster iPhone
Well, they did it. Apple, the Silicon Valley master of marketing, managed to deliver on the hype that led up to the unveiling today of a new iPhone.
Standing in front of a large interstate road marker brandished with the words "iPhone 2.0" a noticeably thinner Steve Jobs introduced a faster and cheaper version of the iPhone. The new phones will run on the much faster 3G network technology with prices starting at $199.
(Ouch. That must smart for the 6 million early adopters who bought their phones for between $399 and $599.)
The 3G network delivers Internet content almost twice as fast as the previous model, Jobs said during the company's developers conference in San Francisco today.
He also appeared to be directly targeting a sweet spot held by Research in Motion's BlackBerry, the device of choice by many professionals. Apple will introduce new software called Mobile Me, which automatically forwards email to the device and make automatic calendar and contact updates.
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