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Search Deal for Microsoft, HP

Now Microsoft really, really wants consumers to use their search engine.

In another bid to lure consumers away from Google and to Microsoft Live Search, Microsoft announced today that it has signed a distribution deal with Hewlett Packard, the world's largest personal computer manufacturer, that will put its brand in front of millions of computer buyers.

Starting in January, all Internet browsers shipped on HP consumer PCs in the United States and Canada will be default set to Microsoft Live Search and come with a Microsoft Live Search tool bar.

"This is the most significant distribution deal for Live Search that Microsoft has ever done, and we are very pleased to be partnering with HP to help bring Live Search to millions of consumers across North America," said Kevin Johnson, president of the Platforms & Services Division at Microsoft.

Last month, Microsoft announced that it was offering cash incentives for people who use the company's often-overlooked search engine.

Live Search Cashback offers discounts to consumers who do their Internet shopping using the Microsoft engine.

Peter Whoriskey

By Peter Whoriskey  |  June 2, 2008; 12:36 PM ET  | Category:  Peter Whoriskey
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Wow, default search engine! Ride your best horse first, eh?


Posted by: JkR | June 2, 2008 1:37 PM

This is nothing new. Google has deals with Adobe, Quicktime, and some pretty suspicious malware to bundle their toolbar, and force their search engine as default. Microsoft on the other hand, doesn't require you to let them read your hotmail, where as Google retains the right to read all gmail sent or recieved.

Posted by: DD | June 4, 2008 5:41 AM

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