EA To Give Gamers a Virtual Crack at Real-World Sports Stars
Game publisher Electronic Arts and Gillette announced today that they have teamed up, with Tiger Woods, to sponsor a videogame tournament that will let the winners play sport-themed videogames against real-world sports stars.
That's right: If you're good enough at Tiger Woods (the EA-published videogame), you'll get a chance to play against Tiger Woods (the man). Sports stars Roger Federer and Derek Jeter have also signed up for the event, which is scheduled to begin at the end of October.
Gamers will be able to compete via Xbox 360 Live on five EA games: Tiger Woods PGA Tour, NASCAR, Madden NFL, NBA Live and FIFA Soccer. The game publisher is pitching the event as "the world's largest multisport gaming tournament."
Golfer Woods has already appeared as a pitchman on Gillette commercials; the videogame franchise from EA bearing his name is about ten years old.
August 28, 2008; 5:28 PM ET
Previous: Sprint Adds Location-based Apps to WiMax in Baltimore | Next: Bohigian, close adviser to Chair, leaves FCC
Get This Widget >>
Blogs That Reference This Entry
TrackBack URL for this entry:
Please email us to report offensive comments.
Posted by: Keith (Harvard Business School) | August 29, 2008 9:36 AM
Posted by: Pollux | August 29, 2008 12:36 PM
The comments to this entry are closed.