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EA To Give Gamers a Virtual Crack at Real-World Sports Stars

Mike Musgrove

Game publisher Electronic Arts and Gillette announced today that they have teamed up, with Tiger Woods, to sponsor a videogame tournament that will let the winners play sport-themed videogames against real-world sports stars.

That's right: If you're good enough at Tiger Woods (the EA-published videogame), you'll get a chance to play against Tiger Woods (the man). Sports stars Roger Federer and Derek Jeter have also signed up for the event, which is scheduled to begin at the end of October.

Gamers will be able to compete via Xbox 360 Live on five EA games: Tiger Woods PGA Tour, NASCAR, Madden NFL, NBA Live and FIFA Soccer. The game publisher is pitching the event as "the world's largest multisport gaming tournament."

Golfer Woods has already appeared as a pitchman on Gillette commercials; the videogame franchise from EA bearing his name is about ten years old.

By Mike Musgrove  |  August 28, 2008; 5:28 PM ET  | Category:  Mike Musgrove
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Most of us are actually playing the real and only online golfing experience, www.wgt.com (World Golf Tour)

Its decribed as the most highly addictive online experience for golfers ever invented, akin to Oxycontin for the masses.

Come try Bali Hai!

Posted by: Keith (Harvard Business School) | August 29, 2008 9:36 AM

Oh right: "Most of us" are playing at some website that's not even open to the public and just has a demo up. Pfffft.

Posted by: Pollux | August 29, 2008 12:36 PM

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