LivingSocial Takes Top Spot Among Facebook Apps
After months of being the top Facebook application, Causes, which lets individuals and tiny groups raise money for charities and non-profits, has been bumped to the No. 2 spot.
LivingSocial, an application developer based in Georgetown, has become the most popular out of the 52,000 applications on Facebook, with more than 20 million active users.
LivingSocial, and its CEO and co-founder Tim O'Shaughnessy, are high-profile members of Web 2.0 scene in the Washington area. It gained early steam with applications that let social networkers list their favorite things, like books and movies. It's even-more-popular "Pick Your Five" feature, which was added three weeks ago, adds new categories based on user feedback, so now people can rank their favorite bands, fast food and childhood cartoons. LivingSocial also has apps for the iPhone and social networks such as MySpace, Bebo and hi5.
Last week, LivingSocial announced its acquisition of BuyYourFriendaDrink.com, which lets people give friends samples of new beer and wine at local bars. LivingSocial hopes to create new marketing campaigns by leveraging the opinions of its users' reviews of their favorite beverages.
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