Block That Euphemism
Brinsfield Funeral Home in Leonardtown, Md., has started to call itself the Brinsfield "Life Celebration Home."
An employee there told me today that this is a new development, designed to coincide with its "life celebration" packages such as DVDs, a memorial portrait of the deceased and a pamphlet with 10 of the family's favorite pictures of the departed. For licensing reasons, the business must officially remain the Brinsfield Funeral Home.
Brinsfield may offer nice packages, but isn't it enough already that nursing homes are rebranded "life care communities," police officers are "public safety officers" and lobbyists are "government affairs representatives"?
Should obit writers call themselves "life celebrants" or "afterlife liaisons"?
Posted by: Sasquatch | December 12, 2007 12:39 PM | Report abuse
Posted by: Your necrological consultant | December 12, 2007 2:22 PM | Report abuse
Posted by: Charlene | December 15, 2007 5:42 AM | Report abuse
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