Magid's Impact on TV News
Frank N. Magid, who died Friday, had a view of television news that differed dramatically from that of Walter Cronkite. But in the end, Cronkite acknowledged that it was Magid who had a greater impact on the medium, according to a former TV newsman who wrote a book on television consultants.
Craig M. Allen, now an associate professor at Arizona State University, told me this morning "I think it's interesting that Cronkite is give so much credit for the fundamental process of TV news, but Cronkite himself confirmed exactly what I thought -- that Magid had more influence" in the long run.
In his book, "News is People: The Rise of Local TV News and The Fall of News from New York," Allen writes about Cronkite's 1976 attack on Magid and his colleagues, and how news director applauded his thoughts, then went home and followed the advice Cronkite had deplored.
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