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A Wii Problem

Nintendo is the underdog in these console wars, or so the conventional thinking goes.

So you have to feel for the company when it was revealed that the new console was named Wii -- as in "yes" in French, as in a misspelling of "wee," as in "say what?"

The dapper Japanese man in a trendy Yamamoto sweater blushed when asked what Wii translates to in Japanese.

"Nothing," he said.

Nintendo President Satoru Iwata, right, and George Harrison, senior vice president of marketing and corporate development, discuss the Nintendo Wii. (Chris Barylick for

In the news briefing at the Kodak Theater a few minutes ago, Reggie Fils-Aime, marketing head of Nintendo America, explained: "Wii for Nintendo means what it sounds like. The sound of inclusion. The sound of every new gamer who's going to join us. It's the sound of the future."

Not so much to Kaleb Rutherford, the 26-year-old editor of "Well, Wii means small."

He paused, shook his head and bit his lip.

"Well, I didn't mean it like that." Enough said.

By Bob Greiner  |  May 9, 2006; 1:37 PM ET  | Category:  E3: Dispatches
Previous: E3 in Today's Print Post | Next: Nintendo Impressions

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Please email us to report offensive comments.

Wow, that news is only like 3 days late. Typical WaPo....

Posted by: John in Chicago | May 9, 2006 2:03 PM

If the news is sooo old and the WaPo always reports old news, why A) are you reading this blog and B) are you spending your time writing worthless comments. I for one like this blog, keep up the good work.

Posted by: D.C. | May 9, 2006 2:12 PM

a) because I feel like it

b) probably for the same reason you are writing worthless comments

"Keep up the good work"? ROTLMFAO!

Posted by: John in Chicago | May 9, 2006 2:18 PM

three days? More like two weeks old.

Posted by: Someone Else | May 9, 2006 4:24 PM

Wow, you must really live a full life.
It seems you hate this blog so much that you return to it every 15 minutes, maybe you should take up knitting or something.

Posted by: D.C. | May 9, 2006 4:25 PM

The more I look at Wii the more I like it. Nintendo claimed to be going after that huge demographic of folks that don't play games. Think of how many people have asked for X-Cubes or Game Boxes. The average person think there's a Playstation 360 out there somewhere. Wii is simple, on sylable and doesn't sound anything like their competition. While Playtendo 3 and X-Cube 270 sound like the continual bad gaming names (SUPER Nintendo? Wow, had to work hard there guys), Wii doesn't sound like a contraption in some 50's B movie.

It sounds like a penis, but still.

It's what Nintendo promised to do, get more people playing games and continue to push the limits of what we as gamers expect from gaming companies. While Sony is contant to put a buffed GameBoy Advanced on the market, Nintendo gives you a whole new world of gaming that's become a social phenomia in Japan, not just a mere portable gaming system. While Sony and Microsoft just promise better graphics (something MS barely comes through on), the Wii promises to change the way you play games, look at that Madden thing I posted.

Remember cell shaded Zelda? Like most of you I was ready to hang Miyamoto from the highest tree when I first saw that. But the game was brilliant, recieved one of the only 40s in the history of Famitsu and has the most unforgettable last boss battle in the history of gaming. Wind Waker is yet another example of Nintendo not just doing the Hollywood thing and giving audiences what they want and not challenging the medium with new and exciting things. Nintendo continues to be the indie circuit type developer that challenges the language of interactive media, much like indie movies change the language of cinema.

Is Wii a fantastic name? No. Do I just love it? Of course not. Is it everything Nintendo stands for? Damn straight. And frankly, I'm happier for it.

Posted by: Erik | May 9, 2006 4:29 PM

"Wow, you must really live a full life.
It seems you hate this blog so much that you return to it every 15 minutes, maybe you should take up knitting or something."

Its called an RSS feed, rube. Maybe if you knew the first thing about blog tech you might realize how easy it is to know when your comment has been responded to.

But yeah, youre right. This is a great, great blog. That's why theres like 10 visitors ALL DAY and 9 of them only write to complain about how poor the reporting is. LOL

Posted by: John in Chicago | May 9, 2006 4:53 PM

Seems your numbers are wrong, its you and one other person that complain about the reporting. You still haven't answered the question of, if you hate this blog so much why read it??
Seems a waste of energy, but I guess it makes you feel better.

Posted by: D.C. | May 9, 2006 5:17 PM

I read it, and comment on it, so that others who may be ignorant to the facts don't blindly believe what the ignorant WaPo "journalists" write.

You see, that's why most blogs have comment sections. In case you didn't know, the "comments" section is not meant to be only for cheerleaders, such as yourself.

And you're way wrong about the number of people her dissenting with the ill-informed views of the writers here. Take a look around at the comments in the other posts and you'll see I'm correct.

The guys they have writing these blog entries know as much about interactive entertainment as George W. Bush knows about honesty and integrity.

Posted by: John in Chicago | May 9, 2006 5:34 PM

Oh I got it now, you are a humanitarian. Complaining for the good of the world. I thought that the comments section was for constructive comments but its actually for comments like "Wow, that news is only like 3 days late. Typical WaPo"
Yeah you are right, that really helps people.

Posted by: D.C. | May 9, 2006 5:40 PM

This site is always biased AGAINST the Wii.
Whats their problem?

Posted by: Jim | May 9, 2006 6:14 PM

The intentional confusion is getting really old. Wii, not whee, oui, or wee. Stop getting a gaming console confused with human genetalia. Playstation sounds masterbatory, Xbox sounds like an infected escort. Atari had a "joystick" for cryin out loud! Had they named the system "Huge Phallis for All with One-Handed Vibrating Controller" then I'd understand.

Posted by: Dave | May 9, 2006 6:50 PM

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