Lunchtime Briefing: Ads In Espanol
Today, my Post colleague and bud Paul Farhi writes about the flack Chevy is taking for its "Our Country" Silverado ads, which feature historical footage of the Rev. Martin Luther King, Rosa Parks, the New York memorial of the 9/11 attacks and so forth. (Here's a YouTube parody of the ad.)
But last night, I was watching the World Series and saw another Chevy truck ad: one that was a mix of English and Spanish. Chevy first aired English-Spanish ads two years ago during the World Series. Even though I don't speak Spanish--other than what I've picked up living in Washington, which everyone does--I was able to understand the ad.
You may also have noticed the Spanish-language ad for the NFL featuring former player Anthony Munoz and current Chiefs player Tony Gonzalez, as the league tips a hit to Hispanic Heritage Month.
The ads made me think of my late Mom. She was terrified that one morning she'd wake up and everyone but her would be speaking Spanish. I told her, Mom, that's not how it works. One day, you'll be surprised to hear yourself saying, "gracias." She never quite made it, but her son has.
Fascinating, how malleable the English language is. It absorbs like a roll of Brawny paper towels.
And, thanks to the mass media--Fox's broadcast of the World Series, for instance--one more way technology is changing us.
Also, in a show of corporate synergy, Rupert Murdoch's NewsCorp is showing this year's season premiere of "The O.C.," which airs on NewsCorp's Fox network, on MySpace, which also is owned by NewsCorp, and on the Web sites of Fox's 24 TV stations.
The news here is that the Web showings will be one week before "The O.C." hits the airwaves on actual television.
(Why is it you always have to write "Rupert Murdoch's NewsCorp?" Never just "NewsCorp?" No one ever writes "Dick Parsons's Time Warner" or "Bob Iger's Disney." Hmm.)
The move is a way for NewsCorp to drive MySpace users to Fox TV and to drive Fox TV viewers to MySpace.
It's also sop for the Fox local affiliate TV stations. Rightly so, local TV stations have been a little peeved at the big media companies's Internet strategies, such as ABC showing repeats of "Lost" online immediately after it airs on Wednesday night, because they fear it will suck viewers away from local TV.
So NewsCorp not only gives "The O.C." premiere to MySpace, it gives it to the local Fox affiliates to show on their Web site, as a way of making sure viewers still value local TV. Even if it's on the Internet.
P.S. Don't forget to keep adding movies to our Great Tech Movies list, a few postings below. We've got a good roster going.
October 25, 2006; 10:04 AM ET
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Posted by: Juancho | October 26, 2006 8:41 AM
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