Maybe They Should Call It Nancy.com
That's what I get for setting my expectations too high. No big bombshells from Wal-Mart in its morning Webcast announcement.
The big news, from the company's perspective, is that it has redesigned its Web site. Wal-Mart said it heard from customers who said they wanted a cleaner, easier-to-use site that would not only show products but show how they looked together. Hence, the new Web site shows what a bedroom looks like with Wal-Mart furniture, Wal-Mart sheets, Wal-Mart lamps and so on.
It's all part of the company's attempt to make their bricks-and-mortar stores and online store easier to use; evidently, customers are getting tired of weaving around pallets of one-gallon pickle jars in Wal-Mart aisles.
The Webcast featured Wal-Mart.com chief executive Carter Cast and chief marketing officer Raul Vazquez sitting in a studio, taking "questions" from a spokesmodel. It's a popular format for television infomercials used by product-makers of everything from self-help books to male-enhancement pills.
Vazquez was animated; Cast, not so much. Cast did say, however, that research has helped Wal-Mart create a composite picture of its best customer: She is a woman in her early 40s, lives in the suburbs and has "several" children. "We call her Nancy," Cast said.
Two gripes about the Webcast: First, they said it would last 30 minutes. It clocked in at 17 minutes. (I guess Wal-Mart saves you time as well as money.) Second, they did not answer either of my questions about the video-download service they're working on. Shocker!
Oh, there was this: Cast said you can buy a two-carat diamond ring at Walmart.com for $6,000. Bling me, baby!
Let's hear from you: How many of you have used Wal-Mart's Web site to shop? Where does Wal-Mart fit in your tech-buying universe? In February of this year, according to stats from ComScore, Wal-Mart was the nation's fourth-largest online retailer in traffic to its Web site, behind (in order) eBay, Amazon and Apple, though there was a big drop-off from No. 1 -- Walmart.com had less than one-third of eBay's business.
Get This Widget >>
Please email us to report offensive comments.
Posted by: Looks Yellower in Real Life | October 24, 2006 12:14 PM
Posted by: JohnJ | October 24, 2006 12:16 PM
Posted by: MARY JANE GROSSMAN | October 24, 2006 12:34 PM
Posted by: Danielle | October 24, 2006 1:18 PM
Posted by: Frank Eichorn | October 24, 2006 2:02 PM
Posted by: John | October 24, 2006 2:34 PM
Posted by: MWB | October 24, 2006 4:25 PM
Posted by: John Conley | October 24, 2006 4:35 PM
Posted by: Marcy Ishman | October 25, 2006 11:31 AM
The comments to this entry are closed.