How Ted Leonsis Became Web 2.0
For today's paper I wrote up what really is a long anecdote from AOL vice chairman Ted Leonsis, who shared his personal quest to manipulate Google search results of his own name. What I enjoyed is the pure honesty of it all. Everyone does the vanity Google search, but few admit it. C'mon, fess up.
Leonsis, one of the area's wealthiest local businessmen and tech executives (not to mention a sports team owner), shared his story with Post editors and reporters recently when he and AOL chief executive Jonathan Miller came over for lunch. You can read about it here. Miller, who apparently had heard this story before, described it as, "How I became Web 2.0 by Ted Leonsis."
The story is actually pretty interesting because Leonsis's personal experience relates to what AOL is now going through in trying to optimize how its Web pages come up on Google and Yahoo search results. Because AOL's content was only available to subscribers for so long, the company's Web pages weren't indexed by Web crawlers. Now the company is trying to improve that.
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