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Cyber Monday? Yeah, Right

Frank Ahrens

Okay, given that Cyber Monday is a bogus day, just like Black Friday (not really the year's biggest in-store shopping day), Nielsen/NetRatings, which tracks Web traffic, reports on what people were buying online last Monday.

Even if Cyber Monday is not the biggest online shopping day, merely a flimsy promotion meant to attract media attention and push people to shop online (classic Hallmark holiday), a bunch of people actually did buy stuff online Monday, and it's useful to see what the Internet masses are shopping for.

According to Nielsen, the most popular item for Monday online shopping was apparel and accessories. Nineteen percent of those shopping on Monday bought some item of apparel. Consumer electronics was way down the list, at No. 6.

How can you tell that Cyber Monday doesn't match the hype? The fact that most people, on Cyber Monday, were shopping for stuff they shop for every day, like office supplies. (Unless, that is, a bunch of lucky kids are headed for a Staples Christmas. "Toner! Yay!")

Here's the Nielsen list and the average order size:

1. Apparel and accessories.....19%.....$75.79
2. Office supplies.....13%.....$159.49
3. Computer hardware.....11%.....$283.31
4. Home & garden.....10%.....$56.57
5. Toys, games & hobbies.....8%.....$41.98
6. Consumer electronics.....7%.....$108.68
7. Shoes & athletic footwear.....5%.....$57.23
8. Books.....3%.....$23.21
9. Flowers, greetings & specialty gifts.....3%.....$129.55
10. DVD/video.....3%.....$27.29

Today In The Post:

* We still can't get electronic voting right. A new study says electronic systems "cannot be made secure," Cameron Barr reports.

* Del Wilber reports from Seattle on Boeing's new Dreamliner jet, the next generation of high-tech commercial airliners.


* Here's a report on how Microsoft's new Vista operating system may impact your living room.

* is a Russian online music store the U.S. says is nothing more than a digital piracy operation. A new bilateral trade agreement between the U.S. and Russia targets the site for shutdown. But the site says it's not going anywhere.

By Frank Ahrens  |  December 1, 2006; 12:11 PM ET  | Category:  Frank Ahrens
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Please email us to report offensive comments.

I don't know that Cyber Monday is an idea completely without merit. I know I was trying to get on Circuit City's website during the midday hours and it would not load.

Posted by: PJ Geraghty | December 1, 2006 8:14 PM

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