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Morgan Freeman's Movie Biz Lands Big Fish

Frank Ahrens

Today, ClickStar -- the movie-download business started by Morgan Freeman and his partner, Lori McCreary and that I wrote about recently -- announced it has landed three big Hollywood studios.

This is a crucial early get for the fledgling company.

ClickStar's main early competitor in this space -- buying movies off the Internet and watching them on your PC or TV -- is Apple, which launched its movie-download service in September.

Even though Apple is the presumptive big boy in this space, ClickStar has made up for its late start: So far, Apple only has Disney studios on board and offers a little over 100 films.

Today, ClickStar announced it has signed up Sony, Warner Bros. and Universal and will offer "hundreds," the announcement said, of movies for download purchase and rent.

Titles include: "The DaVinci Code," "Superman Returns" and "Miami Vice," as well as older films.

Freeman had been working the Hollywood studios and talent hard, trying to persaude them there is money to be made in the movie-download business. And, more importantly, that their movies could be reasonably safeguarded against piracy if they willingly put them up on the 'Net. Looks like Freeman's legwork is starting to pay off.

In the ongoing war of Apple hipster Steve Jobs vs. Everybody's Onscreen Grandfather, chalk one up for the old guy, Freeman.

By Frank Ahrens  |  December 11, 2006; 1:41 PM ET  | Category:  Frank Ahrens
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Comments

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In addition to ClickStar, Morgan Freeman has wanted to produce a movie about the plight of an Indian tribe that was forced into the death march in Oklahlma.

Just as he enticed his fellow Hollywood stars to help him sign up the biggest companies for ClickStar, he could partner with Mel Gibson, who has proven his affinity for such movies, in that intriguing story. He has already done the research and obviously an experienced screen writer would jump at the chance to write it.

Posted by: Wes Sullivan | December 12, 2006 8:05 AM

I haven't had an opportunity to read up on ClickStar, but will venture a guess that it is more restrictive than iTunes. That's the case with Microsoft's movie downloads. They perish after a two-day period.

Anyway, iTV will likely be the decisive thing.

Posted by: Podesta | December 13, 2006 1:22 AM

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