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LAS VEGAS - The tents outside the convention halls, where companies like Microsoft and Yahoo have set up shop have gotten more elaborate over the years. This year, in an attempt to draw in people to their tent to check out its new mobile service, Yahoo offered free custom-made ice cream to passersby.



Microsoft sponsored not one, but three such tents, including one housing four Ford cars to demo its new Sync software system that ties the cell phone and media player into cars.

By Yuki Noguchi  |  January 9, 2007; 8:30 AM ET  | Category:  CES 2007 , Yuki Noguchi
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