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No News But An Impressive Demo

Rob Pegoraro

Walt Disney Co. CEO Bob Iger's keynote yesterday was a little short on news - alright, it was almost devoid of any, such as details about the success of Disney's movie downloads at Apple's iTunes Store. (Something tells me those numbers will come out tomorrow at Steve Jobs' opening keynote of Macworld in San Francisco.)

But Iger's appearance did feature one of the most impressive introductions I've seen lately. In this "Monday Night Keynote," a busy city street was transformed in minutes into an NFL game, bit by bit: a bike messenger jumped off his bicycle, caught a football, a uniform appeared on him and he became a wide receiver. A cop raised his hands to stop traffic and turned into a ref signalling a touchdown. Stands sprouted from office buildings - and as the Monday Night Football theme boomed forth, the show's hosts welcomed everybody to the keynote.

If Disney could put much effort into a clip played only once, business must be pretty good.

By Rob Pegoraro  |  January 9, 2007; 6:00 AM ET  | Category:  CES 2007 , Rob Pegoraro
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Sorry to burst your bubble, but this sounds an awful lot like the introduction that was used at the start of every Monday Night Football game this year. Those games were on ESPN this year. ESPN is owned by Disney.

Posted by: Neil | January 9, 2007 8:03 AM

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