The YouTube Election
By now, you've probably watched Sen. Hillary Clinton's (D-N.Y.) "I'm in" presidential campaign announcement video.
It's a conversation-starter for a number of reasons.
First, based on its setting and what she says, Clinton sounds less like she's running for president and more like she's auditioning for a host spot on "The View."
In the old days, presidential candidates told you what they were going to do. Clinton tells viewers she wants to engage in a "dialogue." She even uses the word "chat."
Here's the larger issue, however: Clinton is taking her message directly to voters. One could call this a "traditional media bypass strategy." Sen. Barack Obama (D-Ill.) did the same thing a week earlier. Former vice-presidential candidate John Edwards has a blog on his Web site, as does his wife, Elizabeth.
My colleague, op-ed columnist Gene Robinson, takes a run at the Web presence of these candidates in a column today.
And here are my colleagues Chris Cillizza and Dan Balz on the role of Web video in the 2008 presidential election.
I look at all of this through the lens of someone who covers the newspaper and media industry.
In my industry, just like Clinton, we are trying to engage in dialogues with readers, chat with you and be what you want us to be.
We have lost readers over the past two decades, at least partly because of our lack of interactivity. If you didn't like an article in the paper, you could write a letter to the editor. And good luck with that.
Now, if you don't like what I write, you can instantly go to the bottom of this blog and post a comment. Or if you don't like something I write in the newspaper, you can go to the story on our Web site, click on my byline and send me an e-mail right away.
Newspapers elsewhere are desperate to be part of the community conversation, as they say. They are hosting discussion forums and posting content on their Web site that would not be traditionally called journalism. They are even giving readers access to newspaper Web sites so they can post their own content for everyone to see, like pictures of their kids in the snow or a firehouse bake sale.
Is it working? You tell us.
Get This Widget >>
Please email us to report offensive comments.
Posted by: Mary | January 23, 2007 6:08 PM
Posted by: gooserock | January 23, 2007 8:46 PM
Posted by: Christian Bongiorno | January 24, 2007 1:25 PM
Posted by: Mike McLennan | January 24, 2007 5:29 PM
Posted by: ulewd djvam | February 15, 2007 2:37 PM
Posted by: sfywhu jeamts | February 15, 2007 2:37 PM
Posted by: ampxc opeqg | February 15, 2007 2:37 PM
Posted by: pltj qntraz | February 15, 2007 2:37 PM
Posted by: cbte ukvno | February 15, 2007 2:38 PM
Posted by: ptuixufs | February 21, 2007 7:55 AM
Posted by: whewkuec | February 21, 2007 7:43 PM
The comments to this entry are closed.