HDTVs and the Super Bowl
This is what you get for playing a game of chicken with that HDTV you've been eyeing: You lose.
An analyst report says that if you were banking on big pre-Super Bowl sales on HDTVs at big-box retailers such as Best Buy and Circuit City -- like they've had in the past -- you're out of luck.
Both big-boxers saw third-quarter 2006 profits flatten out on the pricy HDTVs and other gadgets, as they engaged in a price war with each other, says Marshal Cohen, an analyst with NPD Group, which tracks monthly TV sales.
For you, it means: "It's simple. No more big sales on flat-panel TVs before Super Bowl," Cohen says.
If there's an upside to this report, it's that the overall price of HDTVs has dropped considerably in just the past two years, perhaps far enough for people to consider buying one even without the deep discounts. For instance, Walmart.com is showing a 37-inch Emerson HDTV with a built-in digital tuner (for getting HD free over-the-air from your local stations with an antenna) for $798.
And, because prices have dropped so much, retailers may no longer feel the need to offer the deep discounts we've seen in pre-Super Bowl weeks past. In other words, they know they can move their product without them.
If you've been thinking about taking the HD plunge, check out The Post's HDTV package, which ran in Sunday's paper.
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