$13 Super Bowl Ad Wins Contest, Airs In First Quarter
Only a few months ago, Wes Phillips was a 22-year-old audio-visual equipment installer in North Carolina who had a vague idea about starting an advertising agency. So he formed a partnership with his best buddy, Dale Backus, 21.
A few minutes ago, they got their first real ad seen by as many as 90 million viewers in the first quarter of the Super Bowl.
Their ad features a guy driving a car, eating a bag of Doritos, distracted by an attractive woman walking by, also eating Doritos. Wackiness, bent sheet metal and love ensue.
As many as four ads in tonight's Super Bowl have been created by amateurs, as the YouTube Effect creeps into advertising. Phillips said he and his buddies spent $12.96 to make the ad. Other advertisers who paid as much as $1 million to produce a 30-second Super Bowl ad must feeling about as smart as the Indianapolis Colts coverage team on the game's kickoff.
When I talked to Phillips, he was one of five finalists out of more than 1,000 submissions. He was a little overwhelmed at being chosen as a finalist; he hadn't really comprehended the possibility of winning the competition or the $10,000 prize.
Now, Phillips and his brother, Barrett (the nascent ad agency's Web designer), Backus and fourth buddy Nick Dimondi (co-star of the ad; Backus's wife, Cori, also stars) have joined the elite club of advertising creators who have cracked their (new) profession's biggest stage.
And, come Monday, I'm guessing their ad agency -- 5 Point Productions -- should have a client or two.
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