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Super Bowl Ad Nauseum

Frank Ahrens

Super Bowl ads: We can't get enough of 'em!

Or so Adweek thinks.

Adweek, one of the bigger trade papers that covers the advertising industry, has signed up a roster of advertising gurus to critique the ads as they appear during the game.

Why? Because the circus-like production of the biggest TV event of the year is evidently not enough stimulation, to Adweek's way of thinking.

The Web site of the blog, which will go live before the game, is appropriately called Superadfreak.com.

Heading Adweek's lineup of ad industry all-stars is Jeff Goodby, who is the man behind the well-known "Got Milk?" ads.

For the first time, this year's Super Bowl features at least four ads made by amateurs, three of which are winners of contests. Call it the YouTube Effect on the Super Bowl ads. Here's a piece I wrote on the trend.

Amateur ads make sense. Do the math: The top price for a 30-second spot during this year's Super Bowl on CBS is $2.6 million. It can cost up to $1 million more to actually produce the ad.

If you're Doritos, which sponsored an amateur ad contest (see the finalists here), you can get your Super Bowl ad for a nominal cash prize and the cost of some plane tickets to Miami for the winners.

By Frank Ahrens  |  February 2, 2007; 11:01 AM ET  | Category:  Frank Ahrens
Previous: Watching What You Watch, Listen To | Next: $13 Super Bowl Ad Wins Contest, Airs In First Quarter


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Comments

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It's spelled 'nauseam', not 'nauseum'.

Ernie from Glasgow
(Latin scholar)

Posted by: Ernie | February 4, 2007 8:31 AM

Yeah, it's definitely "nauseam" -- too bad that even though someone pointed it out two days ago nobody's bothered to make the change.

Posted by: Josh | February 6, 2007 2:01 PM

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