What is the RIAA's take on DRM?
Shortly after Steve Jobs put out the call for record labels to eliminate the need for Digital Rights Management software, the Recording Industry Association of America sent us a statement, reacting to the essay.
First, a quick recap: In Jobs essay, he also noted an alternative idea where Apple would license (for a fee) its Fairplay DRM technology so that other devices could play iTunes music. But he quickly pointed to all the reasons why this was a bad idea. "The most serious problem is that licensing a DRM involves disclosing some of its secrets to many people in many companies, and history tells us that inevitably these secrets will leak." So, in other words, licensing that technology would be a bad idea, Jobs said.
OK, back to the RIAA statement: "Apple's offer to license Fairplay to other technology companies is a welcome breakthrough and would be a real victory for fans, artists and labels. There have been many services seeking a license to the Apple DRM. This would enable the interoperability that we have been urging for a very long time."
Hey, what about Jobs' idea to eliminate DRM software? The RIAA didn't address that suggestion, which was really the headline of Jobs' essay. Instead, it honed in on the one idea that it liked but gave us no feedback on the rest of the essay. We hope to get them to talk to us on-the-record today.
In the meantime, what do you think of all of this? Has DRM been a good thing or a bad thing? Has it changed the way you enjoy digital music or caused you to choose one device - or one download service - over another?
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