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YouTube Turns On The Camera

Sara Goo

Since I started following YouTube about a year ago, I've always wondered who decides which videos get featured on the homepage. As many YouTubers know, getting your video placed on the homepage can catapult one videomaker from obscurity into the user-generated hall of fame (which mostly translates to bragging rights but can potentially lay the groundwork for some kind of business deal.)

So I was really interested to see that since the beginning of the year, YouTube editors have started to post more of their own videos, describing who they are and what they do, and providing a little window into what kinds of videos catch their eye. On YouTube's blog, there are now lots of videos featuring the YouTube editors, including the newly hired political editor, named Steve. In his first video posted on the YouTube blog, he takes us along a road trip he filmed as he drove from his hometown in Minnesota, to YT's office in San Bruno, Calif. (we even meet his grandma in Iowa --so cute!)

The latest addition to the team is Damien, the newly named YouTube "community advocate" who runs the YourTube Vlog, a video blog that covers the videos on YouTube, oddly enough. It's a lot less serious than the YouTube reviewer I wrote about a while back.

So, just what are YouTube editors interested in? Well, they mostly look like a very young group who claim they like to party and stay out late. According to the occasionally posted "staff favorites," they like Ira Glass's "This American Life" video show, random videos about Burning Man and a woman showing too much cleavage while giving us a book report on Charles Dickens.

Many YouTubers have posted comments voicing their concerns about the company's acquisition by Google last year, wondering whether YouTube's editorial choices for the amateur videos on the homepage would be replaced with commercials or other videos driven by advertisers. So far, the homepage has become more cluttered with video ads, but they have remained clearly labeled and distinguished from the random, ever-changing collection of video clips featured on YouTube's homepage.

By Sara Goo  |  March 26, 2007; 6:00 AM ET  | Category:  Sara Goo
Previous: An iTunes Feat | Next: Winners of the You Tube Awards


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Comments

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I look forward to the ads. I like the amature videos, but my mind is really wired to watch commericals.

Posted by: Ralph | March 26, 2007 9:48 AM

Thanks YouTube can I today speak about :Georges Bizet, Arturo Buzzi-Peccia, Alfonso Esparza Oteo, Osman Perez Freire, Eduardo Vigil y Robles,
Anonymous, José Padilla, Charles Gounod, Nikolai Rimsky-Korsakov, Gioacchino Rossini,
Léo Delibes, Giacomo Meyerbeer
Singing with: Gabriella Besanzoni, Piero Pauli, Nerina Ferrari, Tamara Beltracchi, José Mojica
Mario Lanza, Tito Gobbi, Juan Diego Flores, Ramon Vargas, Rolando Villazon, Carlos Gardel, Libertad La marque, Angela Georgeu, Andrea Bocelli, Hugo del Carril, to see the defile of the patriotic day en Argentina, Chile, Peru, sing w/Carlos Bergonsoni, Belliamilio Gilli, Elisabeth Schwarzkopf or Fritz Wunderlich, Nicolai Gedda, sing : Una furtive Lagrima, Que chelida Manina, La fleur que je te jetee, Dein is mein ganzes herz, Ay,Ay, Ay, Je crois que...,Je me revellleui, , Leonardo Favio, Placido Domingo, ......................thanks YouTuve to gime the chance to see a wotld that I cannot pay...........

Posted by: godi | March 27, 2007 12:08 AM

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