When Is A Blackberry Not A Blackberry?
Could it be that the software that runs the Blackberry - the e-mail application, synchronization software and other tools - be more valuable that the device itself? Research in Motion, the maker of the popular Blackberry smartphone, said today that it will introduce software later this year for devices running on the Windows Mobile 6 operating system, such as the Palm Treo, to make them look more like Blackberrys.
The Blackberry look will be added to the phones and won't replace the Windows Mobile features, the company said. Users will be able to switch back and forth between Blackberry and Windows Mobile.
The news comes less than a week after Blackberrys across North America experienced a service outage that lasted for several hours. The outage only affected the e-mail functionality - considered to the be the key feature of the devices - but did not impact voice services.
Extending its popular features to other devices could help the company gain more subscribers but could also hurt sales of the devices, which brings in about 73 percent of the company's revenue, according to a report in the Wall Street Journal.
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