Corporate Blogs May Actually Pay Off
It's no secret that big corporations have joined the blogosphere to get feedback from customers and test new ideas, but some are defintely more successful than others. I caught up with local blogging-guru Geoff Livingston yesterday who told me about an interesting conversation he'd had with Brian Lusk, who runs Southwest Airline's blog.
When the airline was considering changing its signature open-seating policy to assigned seats, Southwest mentioned it on the blog. In two days, 700 people responded to the blog, most of whom were begging the company to keep its open seating. While Southwest hasn't made the final decision on the matter, Lusk said it's definitely taking the dialogue into consideration.
It just shows how much of a difference blogs can make in conversing with customers. Blogs aren't just a place for angry people to bash a company, but also to give true feedback that a company can actually use effectively.
May 9, 2007; 11:48 AM ET
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