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The New Technorati

Technorati, which made a name for itself as the Google of the blogosphere, introduced a new look today. Why? As Technorati founder and CEO Dave Sifry noted on his own blog entry this morning, "The world has changed."

It used to be that we'd go to a sites like Technorati to find blogs, YouTube for video clips, Flickr for photos, Google or Yahoo for Web sites and so on. But, increasingly, users expect to get a little bit of everything when they conduct online searches. And at the new Technorati, that's what you get: videos, images, music, podcasts, games and more.

Kind of sounds like what we're also getting from Google, Yahoo and others now, too.

Anyway, Sifry notes that the new Technorati was six months in the making and that more changes are coming. "We haven't gotten it 100% right yet, and we're going to keep working hard to improve, but I think we've made a big step forward with this launch," he writes on his blog.

For those of you who liked the old blog-only Technorati, it still exists. The company put together a blog-only homepage at (or shortcut to for less typing).

By Sam Diaz  |  May 23, 2007; 2:30 PM ET  | Category:  Sam Diaz
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I think they're having trouble making a buck. Worse, their rankings have been bogus for a long, long time.

The top blogs are on MySpace are not even ranked in their top 100. The top three MySpace blogs have more readers and comments than the fraudulent Technorati top 10.

This is all irrelevant since the new design gives up on indexing blogs. Once the latest infusion of venture capital money is gone I think they'll be raising the white flag.

Also, Google appears to be replacing them as the location to do blog searches. They also don't have the problem of constantly being down.

Posted by: Bob Smith | May 28, 2007 1:27 PM

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