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How Do You Use Your Phone?

The way you use your cellphone is changing rapidly.

Now, Nielsen, the company that analyzes how we watch television, is getting into the business of tracking how we use our mobile phones. Yesterday, the company announced plans to acquire Telephia, a private San Francisco company that tracks just about everything you can do with a phone - make voice calls, surf the Web, watch videos.

Nielsen has already been building tracking products of its own for mobile phones but the company sees the Telephia acquisition as a way to advance the measuring of media consumption, according to a report in the New York Times.

The mobile market, as advanced as it may seem now, is still very much in its infancy. iSuppli Corp., a California research company, released a report this morning that predicts the market for premium mobile content - that's music, games, graphics and video - to exceed $44 billion by 2011, more than double the nearly $20 billion this year.

There's still a lot of development needed. Technology standards are inconsistent, consumers are just starting to grasp advanced features and the wireless companies are still investing in advanced networks. There's plenty of chatter among bloggers in recent days that Apple iPhone - which, of course, debuts tomorrow - will change the way we think about cellphone use. But even Apple's signature product - which becomes more like a handheld computer in WiFi zones - is facing some criticism because it's tied to the slower AT&T Wireless network.

Over time, I suspect that may become a moot point.

By Sam Diaz  |  June 28, 2007; 9:33 AM ET  | Category:  Sam Diaz
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Just wait till we get the little screen install in our retina by 2020. Good bye laptops, cellphones and tv. Then cell service, net all in one in just one blink away. I just hope they don't interrupt us on "important matters". Ever seen Ghost in the Shell? All that its coming towards us rapidly. Fully connected. Apple phone? nah I pass

Posted by: R3N364D3 | June 28, 2007 10:46 AM

I use my phone to - hang on, this is radical - make phone calls. Also occasionally to send text messages (although the rates they charge are so ridiculous, I rarely do this) and sometimes as a camera. I was lucky enough to score a phone that actually lets you move the picture onto your computer (with a mini-sd card) instead of forcing you to e-mail them at ridiculous rates.

Posted by: h3 | June 28, 2007 4:24 PM

I use my $20 cell phone to make phone calls. I do not use it for anything else. Oh yes, I delete all voice mail as they are always vendors who are harder to get rid of than chewing gum on your shoe! My friends and relatives know that I answer if the cell is on. If the call is really important, they can leave a message on my answer machine connected to my land phone.

Posted by: Sue | June 29, 2007 11:04 AM

I'm a cell-phone hater! Too many times have I had a meal ruined when a "Cell-phone idiot" discusses his latest Proctology session with in ear-shot of my table, like right in my salad.
I just want a phone - no instant messengesing (the most stupid feature - No key board??), or a camera (I have a nice 10-megapixel Canon), and not a unremovable link to the "Cingular Mall." I just wanted a new phone, but I had to settle for all that other crap.
I don't give out my number freely, just to close relatives and my wife (her, in case she needs something at the store)

Posted by: Jimmy P. | June 30, 2007 6:00 PM

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