Xbox Exec Moves to EA
Surprising bit of executive-shuffling news from the video game world yesterday: Peter Moore of Microsoft is leaving that company to be the head of the sports division of game-publishing-giant Electronic Arts.
For years Moore, as vice president of interactive entertainment at Microsoft, has been the face of Xbox to the gamer community. Well, one of the main ones, anyway. Just last week, at the E3 trade show in Santa Monica, Moore was the guy who headed the show at Microsoft's press event to build up excitement for the console and its holiday game lineup. And a couple of weeks ago, when the company announced it would expand the Xbox 360 warranty a couple of weeks ago, Moore was the one who penned the company's mea culpa.
I first met Moore years ago, when he was a top executive at Sega, which was struggling along with its Dreamcast console. Many game fans loved that console, along with its then-revolutionary feature of connecting to the Internet. The next year or so, he was at Microsoft -- and told me something to the effect that Sega's troubles were because it was a pioneer, and pioneers tend to get arrows in their backs.
Moore is scheduled to start at the beginning of September, according to EA; Microsoft did not respond to calls or an email for comment.
Fun fact: EA's sports division generated $1.6 billion in revenues in 2006.
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