Xbox for Families
The Xbox 360 is trying to break outside the realm of the hardcore gamers this year, with trivia games and Disney movies available for download. Jeff Bell, Microsoft's vice president of marketing, is hoping that the latest batch of family-friendly titles will promote "family date night" among Xbox-owning families.
"For the first time, we're starting to gain some traction outside the shooter, the core audience [of gamers]," he said.
To that end, the company has a new controller to go with an upcoming trivia game called Scene It designed for people who aren't used to the traditional button-laden game controller.
"It allows us to get past the intimidation factor for non-gamers," said Jim Merrick, a marketing director at Microsoft, who just started at the company after working at Nintendo for a dozen or so years.
But that's not to say the industry is turning its back on those of us who already like video games. One upcoming feature that grabbed my attention is one developed by Electronic Arts, that will take some of the time-consuming nature out of playing some games online with your friends. Don't have time to play 18 holes of Tiger Woods? This new time-shifting feature will let you break it down into separate challenges. You play one hole, then, whenever he or she gets around to it, your friends can play the same hole.
It's sort of like an Xbox 360 version of chess-by-mail.
Halo 3 has a cool feature that will let players automatically record their games to a video game file, and then go in and watch their performance, and their opponents' performance, from any possible camera angle. The game's developer Bungie thinks this will be a way for serious fans to develop their skills. It's also just kind of cool to watch, for those of us who are less serious about our Halo performances.
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Posted by: phreekk | July 13, 2007 9:42 AM
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