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Apple's Announcement: The Countdown

Mike Musgrove

Apple is set to make some sort of announcement today... about what, we dunno just yet.

In its customary fashion, Apple hasn't said what to expect. Most of the guesswork going on at popular Mac news sites centers around updates to the iPod line, which seems a pretty safe bet as the tightly-worded invitation features an image that looks like one of its iPod ads, along with the caption "the beat goes on."

But what, though? Popular thinking on the Web has it the Apple will announce a new touch-screen iPod, with dimensions similar to the new iPhone. Others seem to be hoping that Apple will introduce some sort of ringtone service for its new iPhone device. Rumors of a new Nano player are afloat, and so are predictions that Apple's set to introduce wireless capabilities to its iPod line.

Whatever it is, the fun starts starts at 1 pm (that's eastern time), when Steve Jobs is expected to take the stage at Moscone West in San Francisco.

In the meantime, here's what "Fake Steve Jobs," the joker with the popular (and fictional) Steve Jobs blog, has to say:

"Today, history is made. Fifty years from now people will look back and mark this date as the turning point when the shackles of 20th-century media and telephony and film and TV and print were thrown off, shrugged away like so much heavy useless armor."

By Mike Musgrove  |  September 5, 2007; 11:52 AM ET  | Category:  Mike Musgrove
Previous: Wii Sales Catch Up To The Xbox 360 | Next: Apple announces an iPhone-like iPod

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Hey Mike,

Do you know if there will be a live webcast of the announcement?

Posted by: Mac fanatic | September 5, 2007 12:29 PM

MacRumors has a list of sites that will be liveblogging the event...

Posted by: Musgrove | September 5, 2007 12:56 PM

Just a note regarding Apple. I own a small business and have been buying Apple products for over 15 years. (Lot's O products) Two weeks ago I placed an order for the new iMac and Mac Mini. For the first time in all these years back order. Fourth quarter will be huge for Apple.

PS: I am seeing more and more iPhones and not just with college aged nerds. They are moving as well.

Posted by: NYC | September 5, 2007 12:56 PM

And here:

Is it Coldplay or Green Day that is playing right this second? The blogs contradict each other...

Posted by: Anonymous | September 5, 2007 1:03 PM

Google news says the announcement relates to new iPods: iPod "Touch" with a touch-sensitive interface similar to iPhone; also updated versions of 'regular' iPod (including storage capacity for 40,000 songs), and iPod nanos.

The new items will have aluminum casing, similar to the new iMac casing.

They are updating the Apple Store right now, expect visuals soon.

I hate myself for being excited over this, but compared to newer models, it feels like my (older) iPod is the size and weight of a brick.

Posted by: NW_Washington | September 5, 2007 2:37 PM

Anyone remember Ford's huge secret announcement 50 years ago ... the Edsel??

Posted by: Dale | September 5, 2007 2:48 PM

Not so much an edsel as a vega.
It's what we rather expected to be launched after the iPhone... an iPhone without the phone part.

It's a wonderful idea, but I think Apple jumped the gun here.

The unit has a 1" bigger screen and is touch sensative.
It also has 802.11b/g WiFi.
Those are the good parts.

Now the bad.
It has 1/10th the capacity (8GB and 16GB vs 80GB and 160GB "classic")

It has less battery life (22hr audio and 5hr video vs 40hr audio and 7hr video "classic")

Lastly, how long do you suppose it will take to crack the security and allow direct attacks via the WiFi? How about encryption? We are talking about WiFi purchases on iTunes.
With the release on Saturday, I'm guessing it might take until Sunday.

Good ideas, but too little too soon.
Match the capacity and battery first, then release.

Posted by: Mike | September 5, 2007 4:29 PM

i like to lick babies

Posted by: leroy jenkins | September 5, 2007 8:22 PM

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