A Video Social Network--The CNN of Your Friends?
Lots of companies are experimenting with creating video conversations on the Web. Seesmic is a social network that lets members talk to each other via video. Bloggers have dubbed Seesmic the "Twitter of video" because many members post quick messages about what they're doing, ask a question of other members, and respond to other questions on a variety of issues.
The site has been in private testing mode for a few months now, and a lot of prominent bloggers have been giving it a try. TechCrunch's Michael Arrington has invested in the company. Cathy Brooks, Seesmic executive producer, calls the site the "CNN of your friends," because it lets you see actually see what your friends are doing or thinking about, rather than simply reading it on a blog or Twitter.
But some of the videos are pretty grainy and dark, which could make some people wish they could just read a blog posting rather than watch the videos. And Seesmic is essentially a site of talking heads--people sitting in front of a Web camera, staring awkwardly at their computer screens.
Still, I think it's an interesting idea to let video be the primary platform for online conversations. And Seesmic has some innovative revenue models. The company says its in talks with beauty company L'Oreal to use the site as a virtual focus group about certain products, broadcast make-up tutorials or air promotions. Seesmic says its also talking to General Motors and some big tech companies as well.
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Posted by: Robert17 | January 31, 2008 3:05 AM
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