More Insightful Search
Google has become a household name, but several firms here at DEMO want more depth and detail out of a search engine. They want results to be tailored to your own personality, using the context found in your online profiles and preferences as a guide.
First up is Delver, which lets you search within your social networks for content and media personalized for you from the people you already trust. Delver indexes the information found in the social networks, blogs, Flickr and YouTube, and cross-connects the data to deliver search results that are relevant to you.
Circos.com helps consumers find products and services that fit their lifestyle. It works sort of like a recommendation site, a hybrid of Yelp and Yahoo!. Instead of sifting through thousands of results when you search for a restaurant, for example, Circos mines information from user-generated content to yield a targeted list of the types of restaurants you're looking for. If you search for "funky cafe," Circos may tell you about a hole-in-the-wall restaurant on the other side of town that got rave reviews from other customers. Circos could appeal to advertisers because it introduces their brands to target audiences in the right context. Right now, it only searches hotels and restaurants, but the firm will eventually expand into consumer electronics, pharmaceuticals, etc.
As more and more Web applications seem to be incorporating your social life, social search seems to be an obvious move. But variations of the idea already exist in the form of social bookmarking and social discovery sites such as Del.icio.us and StumpleUpon. But sites that already know my preferences and friends, without any input from the user, could score big with social networking addicts.
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Posted by: barcodedmaggot | February 7, 2008 12:59 PM
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