Sprint Enters Price Wars, Creating Full-Fledged Battle for Customers
It's on. Sprint---which today announced it swung to a loss---said it will enter the flat-fee wireless price war initiated by Verizon Wireless last week and followed soon after by AT&T and T-Mobile. Unable to stay out of the battle to lure customers with flat monthly fees for wireless services, Sprint said that for $99 a month, its subscribers will get unlimited voice, text messaging, e-mailing, Web surfing, and GPS navigational services in its new pricing deal to begin tomorrow. The deal puts the formerly Reston-based company neck and neck with competitors in a new price war that some analysts say could open the floodgates to cell phone texting and other applications, which had previously been suppressed by cost restraints.
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Posted by: Eludium-Q36 | February 28, 2008 3:05 PM
Posted by: Ichie Ozonaya | February 28, 2008 3:23 PM
Posted by: What a deal! | February 28, 2008 8:11 PM
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