More Steve Ballmer
If you haven't seen it already, check out the video and expanded notes from our discussion with Microsoft CEO Steve Ballmer. He had lunch with Post editors and reporters yesterday and gave an overview of the directions in which Microsoft is heading, as well as his own predictions for digital media.
One of his comments that I found most interesting was his idea that "advertising is a content form in and of itself."
"In this world, you'll have incredible pieces of software...that know all about the publishers that want to sell ads, knows all about the advertisers that want to buy ads, and it knows all about the users who want to consume content and advertising," he said. Over time, this software will collect more and more data about user behavior and "get smarter and smarter about how to deliver the right ad at the right place at the right time."
"That's a big business, we think. And that's a business we want to be in."
The "killer ap" in accomplishing this intelligent advertising delivery system, he said, is search. Clearly, Google has the lead in that market right now.
"The game's not over, there's gonna be a lot of innovations in the advertising system, in the search system, but there's no question who's got the head of steam in this thing."
The proposal to buy Yahoo was a way to accelerate both companies' efforts to keep up with with Google. Even without Yahoo, Ballmer said, Microsoft is in the best position to be a strong competitor to Google.
Check out all the video clips here.
June 5, 2008; 11:16 AM ET
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