Sleeping Beauty in Blu: Disney Shows Off New Blu-ray Features
Disney is in town today showing off the bells and whistles the entertainment company is incorporating into its upcoming Blu-ray release of Sleeping Beauty.
The new features show Disney taking a page from the popularity of just about every consumer electronics trend, from text chatting to YouTube. Owners of the high-definition disc, for example, will be able to hold text conversations with each other, challenge each other to trivia games and record and send video messages that can pop up along, say, the sender's favorite scene.
Alas, the features will only be available for consumers who own Blu-ray players equipped with new Web-connectivity features. Some early adopters who jumped on the bandwagon for this DVD-replacement technology will be out of luck if they want to use such nifty offerings.
Dave Hollis senior vice president of worldwide business development and new technology, said the idea is to bring movie watching "from a passive experience to a more active experience."
So far, sales of the format have not been as brisk as some tech forecasters expected. Judging from the comments attached to an article I did recently about Blu-ray sales, there is, indeed, a decent-sized group of people who are happy enough with DVD and don't sound too excited about an upgrade.
Hollis said that he hopes the features will be part of a portfolio of reasons that will "swing the 'DVD-is-good-enough' contingent" over to the new format.
The Blu-ray release of the 1959 animated feature is scheduled for October.
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