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Obama Reaches Out To Gamers

Mike Musgrove

Drive through the virtual streets of Burnout Paradise this week and you might find, among the usual mix of deodorant and fast food billboards, a new one featuring an image of Barack Obama.

The Democratic presidential nominee is looking to connect with young voters through campaign billboards planted in the Xbox 360 version of the racing videogame's virtual city.

Reminding players that "early voting has begun," the ad also promotes Voteforchange.com, a Web site run by Obama For America. Burnout Paradise's publisher, Electronic Arts, says that the Obama campaign paid for the ad.

Larger image here.

For what it's worth, I've written about advertising in the Burnout racing games in the past -- but the political nature of this ad appears to be a first.

By Mike Musgrove  |  October 14, 2008; 12:15 PM ET  | Category:  Mike Musgrove
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A shame that McCain has ceded Paradise City like this...

Posted by: - | October 14, 2008 12:54 PM

I dont think McCain knows what a videogame is!?! Just like he doesnt know anything about computers!

Posted by: forill | October 14, 2008 1:00 PM

now that is pretty cool. course i've never played that game, but least got me checkin it out to see what its about. works both ways. long as ads aren't slowin our gameplay im all for it.

Posted by: juniorsgv | October 14, 2008 1:12 PM

BARACK OBAMA IS A THE MOST INTELLECT 21 CENTURY PRESIDENT OF THE GREAT STATES,
FOR THE NEXT GENARATION TO REMEMBER;THERE IS NO DOUBT BOUT THAT....

Posted by: NETHERLANDS ANTILLES | October 14, 2008 1:19 PM

Its time for us to stop talking and start making the right change for our lives...

Posted by: Greg | October 14, 2008 1:23 PM

I'm pretty sure McCain doesn't even understands how a tv works much less any other electronic. He knows war and foreign policy and that's it. It's nice to know Obama cares about us too :D

Posted by: someguy | October 14, 2008 1:23 PM

I think paradise city is a battle ground I hope Mcsame responds or he might just lose this key city. Moose lips would look good on a billboard with Maxim Magazine taking the pictures

Posted by: thetruth | October 14, 2008 1:24 PM

Nice research... this game is multiplatform and it is available on both the Xbox 360, PS3, and soon on the Personal Computer.
Unless the ad is only going to run on the Xbox 360 version, however, the author was not very specific.

Posted by: Alex | October 14, 2008 1:25 PM

More evidence that Obama has run a phenomenal campaign. He is intelligent and savvy and clearly demonstrates superior leadership skills. He defeated the reigning Democratic icons in the primaries when no one gave him a chance two years ago. Now he will defeat the Republicans for the White House. He is winning even in states that haven't voted Democratic for decades.

Obama is going to infuse new ideas and fresh enthusiasm that are so desperately needed in this great country.

I wish him well and all the best in his administration.


Posted by: Dean | October 14, 2008 1:25 PM

I am a gamer,and I tell you,you are being caught,you are nothing but an untapped vote market to him. Dont fall for it.

Posted by: Think about it | October 14, 2008 1:43 PM

At first I was a bit pissed Hillary got beat but now I am really happy Obama came out as the Democrat's nominee. I feel Obama is an authentic honest person and feel the exact opposite for McCain and Palin.

Posted by: David | October 14, 2008 1:44 PM

How is this cool? Why have all the comments so far been more concerned about McCain not knowing what a game or tv is? Why does this article elicit comments on how it is time for political change? Why has no one commented on the fact that a game you paid for now has commercials in it? Now, beyond that, gamers have to suffer political adds? Good grief!! And you are all so desensitized to not care? "Time for change" is right!! Time to give us back the games we paid for! I was going to download this game from PSN. I think I'll pass now.

commonSense & personalResponsibility > /dev/null

Posted by: DevNull | October 14, 2008 1:51 PM

to the person named 'Think about it'...then don't ever vote if you have a problem with a campaign trying to reach out to people to vote. If they don't do that, democracy as a whole would never exist. Even in Roman times, calls to voters existed, it is not a new system

and by the way, you are nothing but an untapped dollar to video game marketers but you still cooperate with them and turn over your hard earned money to play video games don't you? What's the difference in turning over your vote for a change in policies you agree with?

Posted by: Ving | October 14, 2008 1:58 PM

Thank goodness I own a Playstation, Last thing I want to think about when playing video games is politics. Be it McCain or Obama appearing on my drive through Paradise It would anger me-I leave the real world for the virtual world for a reason. Ironic that Xbox is happy to advertise for a guy that would raise their taxes through the roof-and probably kill there gaming division-they still have never turned a profit.

Posted by: Mike | October 14, 2008 2:01 PM

Some people say Obama is "elitist." Actually, he's teh l337.

Posted by: L-Sun | October 14, 2008 2:11 PM

Poor DevNull, you're so in to your game and then they have the "nerve" to interrupt your "playing". Pull yourself away from your game for a brief moment and see what's going on around you. Watch the debate tomorrow night and see if McCain has the nerve to bring up Ayers to Obama. See if Obama has the nerve to expose McCain's "greedy" campaign manager Rick Davis and his ties to Fannie Mae and Freddie Mac AND his ties to Russia and the deal that made the Kremlin happy by helping them gain control of the small, but strategically important country of Montenegro. Ole Rick Davis and his company Davis Manaforte Inc made millions on that one. McCain is "palling around with this guy"?

But then again, I doubt you know any of this since you don't want to be disturbed while you play.

Posted by: Lin | October 14, 2008 2:11 PM

I had to laugh when I saw your comment, Mike. The economy is in the tubes, the Republicans are now nationalizing our banks, and you're worried about the sanctity of your video games. Has the Republican party really fallen so low?

Posted by: Mark | October 14, 2008 2:15 PM

he should just send the money he paid for the ad to a charity. or maybe he should give it back to the fatcat's who gave him money from the fannymae or freddiemac... some people wonder why parents don't allow their kids to play video games? with teachers who give their opinion on issues... but students who can't even comprehend the choices before them... seriously think about that... question a person who has some many connections with shady people???? yes some say they are just passer bys in the mans life? but how many people does it take for people to wake up? at some point you can't wipe the dirty under the rug...before the mound starts to show!

Posted by: No2XbOx | October 14, 2008 2:23 PM

OBAMA IS ABLE TO RELATE TO GAMERS BY PAYING OFF EA AND PUT HIS BILLBOARDS ON A GAME?!!? WTF HEY OBAMA WHATS YOUR GAMER TAG? HAHAHA

Posted by: WHO CARES | October 14, 2008 2:24 PM

Just goes to show you how good of a snake oil salesman he really is!

Posted by: dino | October 14, 2008 2:39 PM

I think this pretty cool. I want to see this kind of ADS with Counterstrike game console to reach out for posible voters.

Posted by: Curios George | October 14, 2008 2:39 PM

Obama wants ALL the electoral votes. He can sure have mine.

Posted by: Gaias Child | October 14, 2008 2:47 PM

I actually think it's a very intelligent thing of Mr Obama to do. He knows he has to go after the young voters where they are (be it a college campus, or in this case inside a game). EA could have declined to advertise for him, but chose not to. Mr. McCain could also have done the same thing. As for bringing up people in their pasts (as one poster was trying to do). Well McCain has skeletons too.
www.rollingstone.com/news/story/23316912/makebelieve_maverick/print

Posted by: momofgamer | October 14, 2008 2:51 PM

BARACK OBAMA IS A THE MOST INTELLECT 21 CENTURY PRESIDENT OF THE GREAT STATES,

LOL he isn't even President..

Posted by: fred | October 14, 2008 3:50 PM

do you see how much money he is spending just for this election. what is he going to spend when he is president? my god he needs to get a grip. stop pushing his face in our face 24 hrs a day. i will not vote for him so stop already.

Posted by: Pam | October 14, 2008 3:54 PM

Obama is good he is brain washing every American out there.They are so brain washed they can't see straight before long we will have to bow down to him when he walks down and guess what the dem's will do it..lol

Posted by: Tiger | October 14, 2008 3:58 PM

before long there will be statues of him every where.we will be chanting Obama Obama just like the dem's are doing now.. he teaches well

Posted by: peter | October 14, 2008 4:00 PM

i will need to get some knee pads if i am going to have to do that.I can see it now our kids will be taught in school the Obama way.Every street corner will have his picture and i am sure there will be some city that will change their name to Obama and disney land or any new ones will be called Obama land

Posted by: Marty | October 14, 2008 4:04 PM

Poor Lin, you missed the whole point of my post. I've watched every debate. I've analyzed what they've said and cross checked it on sites such as politifact and factcheck. But when I want a little escape, I don't want to be confronted with more political junk. THAT's the point. As an aside, it astounds me how you think you know me and my activities. Further aside, I'm curious how some of the posters here who appear to be in favor of putting political messages in games would react if it was a McCain message. Those of you who appear excited/in favor of this also appear to be excited/in favor of Obama in general. Just an observation.

Posted by: DevNull | October 14, 2008 4:24 PM

If the Obama birth certificate is on the “up and up” then releasing it to a Federal Judge should be a “priority” of the Obama campaign instead of filing “motions to dismiss”. After all, the rest of us ordinary Average Joe’s have to fork over a copy of our birth certificates every now and then to prove we’re citizens in order to get a something as mundane as a driver’s license. We imagine most citizens would comply with a judge’s order to supply a copy of our birth certificate without too much fuss. Obama, an attorney himself, must surely realize the consequences of disobeying a judge’s order.

Posted by: jade | October 14, 2008 4:44 PM

can trust fact check when it comes to Obama. why you say. read this.

Factcheck.org claims it has proof of Obama's U.S. citizenship. Berg has questioned that proof because the Web site is owned by Annenberg.

According to the site, the "Annenberg Political Fact Check is a project of the Annenberg Public Policy Center of the University of Pennsylvania. The APPC was established by publisher and philanthropist Walter Annenberg in 1994 to create a community of scholars within the University of Pennsylvania that would address public policy issues at the local, state and federal levels."

"That is a group where Obama sat on the board a number of years dispersing funds, so I would think there's a little conflict of interest there."

Posted by: peggy | October 14, 2008 4:50 PM

Mark-I agree it is absolutley ridiculous whats happening-wait a second though there were far more Democrats who voted and pushed for this bailout than there were Republicans. Let em all hang, keep the government out of my life-and yes that includes my video games.

Posted by: Mike | October 14, 2008 4:53 PM

1) How did Barack Obama live for four years in Indonesia without obtaining Indonesian citizenship?

2) Barack claimed to hold an Indonesian passport. How did he obtain it without obtaining Indonesian citizenship?

3) If he did obtain Indonesian citizenship to gain multi-year residency and a passport how did he retain his US citizenship when, just recently, Indonesia considered allowing dual citizenship.

"In July 2006 the Indonesian Parliament passed new legislation allowing children under age 18 to maintain a foreign nationality as well as Indonesian citizenship."

Posted by: trudy | October 14, 2008 5:08 PM

I've been sick of looking at this purple lipped half-breed who thinks he's the second coming of Christ for months.

The second I see his creeped out mug on any of my games the games getting broken and trashed.
Nobody forces politics down my throat.
Liberals would vote for Hitler if he painted his skin black......

Posted by: Thozmaniac | October 14, 2008 6:14 PM

You kiddies are brainwashed big time.
The reason brainwashing works, is because you don't believe it...but you are.

Now Obama's placing his half-breed purple lipped face in video games.
He's been on TV and pushed by the liberal media so much that if he's elected the liberals will build statues on every street corner to bow down on humbled knee to their messiah,...their holy father,...the man that will tell them what to do.
And they'll follow him like sheep to a slaughter, dragging innocent American's down with them.
They obviously have "video game mentalities", but unfortunately there will be no reset function once we lose everything. It will simply mean "game over".

Very clever of the half-breed purple lipped one to place his image throughout video games.
After all, kids are in a semi state of hypnosis while playing these games anyway. What better way to brainwash?

Posted by: Kirk | October 14, 2008 6:49 PM

Obama hates video games and video gamers.
But don't take my word for it....
go here---->http://www.examiner.com/x-268-Right-Side-Politics-Examiner~y2008m5d22-Barack-Obama-vs-Video-Games

Posted by: Bobonthis | October 14, 2008 7:35 PM

Obama wants ALL the electoral votes. He can sure have mine.

Posted by: Gaias Child | October 14, 2008 2:47 PM
*************************************
Are you a member of the Electoral College?

Posted by: Whatever | October 14, 2008 8:07 PM

do you see how much money he is spending just for this election. what is he going to spend when he is president? my god he needs to get a grip. stop pushing his face in our face 24 hrs a day. i will not vote for him so stop already.

Posted by: Pam | October 14, 2008 3:54 PM
**************************************
He can't stop it. He's a classic narcissist (my father is one too and I get the same feeling when I see or hear Obama that I get when I talk to my father)

Posted by: Whatever | October 14, 2008 8:10 PM

Roll Obama Roll

Posted by: Anonymous | October 14, 2008 8:58 PM

Kirk you are a sad and pathetic person.

Posted by: Disgusted | October 14, 2008 9:26 PM

WOMEN OF AMERICA UNITE!
UNITE AGAINST THE SEXIST MEDIA AND BARACK HUSSEIN’S MUGGING OF VICE PRESIDENT, SARAH PALIN!

Women must unite against the liberal media vicious, sexist, cruel, demeaning, contemptuous UN-AMERICAN, unfair, unprofessional, unrelenting and blatantly biased treatment against Vice President Sarah Palin and acting blatantly in favor of Barack Hussein Obama during this unprecedented historic quest for the presidency!

Barack Hussein Obama claims a mightier throne, one forged in liberal ideals of justice and equality and hope, BUT he has benefited mightily from sexism in this campaign, and has remained silent. Obama supporters seem very happy with the sexist way pundits and some news organizations treat any action or statement by Sarah Palin, and many believe that most of the "venom" in the campaign is coming from supporters of Obama.

WOMEN OF AMERICA UNITE IN THIS DEFINING MOMENT IN AMERICAN HISTORY. To ensure we can grow up from the male dominated government that has caused many of the problems our country is facing; to a country where men and women are equal partners in governance.

WOMEN OF AMERICA UNITE!
UNITE AGAINST THE SEXIST MEDIA AND BARACK HUSSEIN’S MUGGING OF VICE PRESIDENT, SARAH PALIN!
VOTE FOR MCCAIN/PALIN

Posted by: Manolete | October 14, 2008 11:16 PM

WOMEN OF AMERICA UNITE!
UNITE AGAINST THE SEXIST MEDIA AND BARACK HUSSEIN’S MUGGING OF VICE PRESIDENT, SARAH PALIN!

Women must unite against the liberal media vicious, sexist, cruel, demeaning, contemptuous UN-AMERICAN, unfair, unprofessional, unrelenting and blatantly biased treatment against Vice President Sarah Palin and acting blatantly in favor of Barack Hussein Obama during this unprecedented historic quest for the presidency!

Barack Hussein Obama claims a mightier throne, one forged in liberal ideals of justice and equality and hope, BUT he has benefited mightily from sexism in this campaign, and has remained silent. Obama supporters seem very happy with the sexist way pundits and some news organizations treat any action or statement by Sarah Palin, and many believe that most of the "venom" in the campaign is coming from supporters of Obama.

WOMEN OF AMERICA UNITE IN THIS DEFINING MOMENT IN AMERICAN HISTORY. To ensure we can grow up from the male dominated government that has caused many of the problems our country is facing; to a country where men and women are equal partners in governance.

WOMEN OF AMERICA UNITE!
UNITE AGAINST THE SEXIST MEDIA AND BARACK HUSSEIN’S MUGGING OF VICE PRESIDENT, SARAH PALIN!
VOTE FOR MCCAIN/PALIN

Posted by: Manolete | October 14, 2008 11:24 PM

How is it that people do not find this disturbing....Obama is opening doors that cannot be closed.

At a time when we are trying to stop companies from directly marketing to children to promote their brand loyality...Here we have possibly the next president doing exactly what those companies do.

Are we going to have politicians marketing to minors years before they turn 18 yrs. So when they do turn 18 yrs. the politician already have established brand loyality? This is wrong on so many levels....

You have to keep in mind..If Obama (or any politician) does this type of advertising, what will they next politican do?

OR

How can we stop companies from directly advertising to children if the President of the United States reached the White House that way....

This is so disturbing.....

Posted by: Prisha | October 14, 2008 11:44 PM

McCain/Palin and the RNC would do the same type of advertising except they cant find a JAMES EARL RAY video game!

Posted by: EddienTexas | October 14, 2008 11:47 PM

Go Obama!

All of you disgusting racist lowlifes should burn in hell.

Posted by: East Coat Elitist | October 14, 2008 11:54 PM

For the love of god, WaPo can you PLEASE ban Manolte???? She been writing her same dim-witted hate message on EVERY political comment board for the past week!
****************************************

Anyways, once again, Obama is ahead of the curve. You have to admit, he's run a truly innovative and groundbreaking campaign. If you don't like his ads in video games, don't buy the game. But you should also be b*tching to Doritos, Pepsi, etc. Don't blame Obama for thinking of avenues McCain's never even heard of.

But on the other hand, I have to feel bad for the dwindling number of McCain supporters. They might try to escape the reality of his disasterous campaign in a video game, but there's Obama, right there reminding them that he's cleaning the floor with their candidate. BWAHAHAHA!

Don't get your panties in a knot yet GOPers, we still have a lot of mess to clean up from President-Idiot-Elected-by-Idiots before we can really get to work on policy formation.

Posted by: Terrorfied | October 15, 2008 12:17 AM

Man, someone left the wingnut's gate open, you guys are in a tizzy tonight. If they won't ban manolete, maybe we can persuade "it" to come up with something new. Oh, and by the way, you can keep trying to make this about the evil that is done to women Manolete, but my guess is you're sportin testicles.

Posted by: fnlorrain | October 15, 2008 1:30 AM

The mantra this election is change. The question is who is the better leader. A leader challenges the status quo, inspires and takes his followers in a new direction.

This ad is smart and savvy. The ad is not only aimed at gamers. It's also about gaining media attention and subtly showing off Obama's creativity and understanding of the electorate. Inspiring followers in a positive way to choose him.

Now look at how his opponent inspires his base. Make a bad judgement call on your running mate. Use character attacks, negative campaigning, and repeating lies. Stop your campaign and pledge not to restart until the economy is fixed. Then restart it ten seconds later. Shift policy opinions on a daily basis including long held beliefs. Amazingly, McCain supporters can still stand up on national TV and say "I really can't trust Obama."

I'll take creative, smart and savvy.

Posted by: Republican for Obama | October 15, 2008 5:55 AM

Wow,

I use to like some EA games..

What sell-outs!

They should at least put the Red Hammer & Sickle up with those ads!

Now we get to pay to be advertised to with this BS!

Think Hitler or Stalin trying to influence every aspect of your life!

It’s a grim future indeed with this NoBama Nazi!

No more escapism, not in an Obama world…

Posted by: Average American | October 15, 2008 12:11 PM

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