Joe the Plumber's Next Gig: DTV Transition Spokesman
The man who gained national attention during the presidential campaign for being an average Joe is starring in a series of videos intended to educate other ordinary Americans about the transition to digital TV.
Joe Wurzelbacher, better know as Joe the Plumber, signed a deal with an online converter box retailer, VelocityStore.com, to star in a series of educational videos to inform TV watchers about what the transition is all about, how to hook up a converter box and how to get a government-sponsored coupon to help buy a box.
In his first video posted on the retailer's site, Wurzelbacher says he wanted to work with VelocityStore.com because it's the only retailer that is offering information in Spanish and Chinese -- two languages spoken by viewers who will be largely affected by the transition, which happens Feb. 17. The site plans to add other languages, such as Vietnamese, soon.
I talked with Stephen Holland, who runs the e-commerce site. His business is based in Toledo, and he realized he lives only three miles away from Wurzelbacher's home.
"I went over and knocked on his door," Holland said. Joe the Plumber agreed to help. He's getting paid, of course, but Holland declined to say how much, or how many videos Wurzelbacher had agreed to appear in.
"He had analog TV," Holland said. "He's an average American. You can't get more average American than people who have analog. One thing people have in common is that they're all confused."
Will Joe the Plumber be able to clear the air? After this endorsement deal, maybe he'll be able to afford cable.
November 25, 2008; 10:30 AM ET
Previous: Telecom, Google Vets to Write Obama Tech Policy Priorities | Next: Obama Names Team To Create "Innovation Agenda"
Get This Widget >>
Blogs That Reference This Entry
TrackBack URL for this entry:
Please email us to report offensive comments.
Posted by: rtreff | November 25, 2008 11:20 AM
Posted by: DriveByPoster | November 25, 2008 1:53 PM
Posted by: PostFan2 | November 25, 2008 2:18 PM
Posted by: firstname.lastname@example.org | November 26, 2008 1:08 AM
Posted by: NGrunge | November 26, 2008 10:37 AM
Posted by: LindaJoyAdams | November 26, 2008 12:13 PM
Posted by: 2Funny | December 2, 2008 10:00 AM
The comments to this entry are closed.