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MySpace's Latest Move: Local Restaurant And Bar Reviews

Mike Musgrove

MySpace announced today that it has partnered with online city guide service CitySearch to let users of the social networking site search for reviews and information about restaurants, bars and nightlife in their area.

In a phone call with reporters, MySpace CEO Chris DeWolfe described the new service as the "first ever social directory for local businesses" and said that he hopes the service helps users discover good bars or restaurants in the same way that MySpace's pages have helped fans spread the word about, say, cool new bands.

A peek at the upcoming service revealed pretty much the sort of social networking tools you'd expect to see on this sort of thing: Readers can post their comments or reviews on the restaurant pages, while other users can vote on whether said reviews are useful or not.

This is the sort of space already carved out by Yelp, and at first glance it's not a radically different concept. But with MySpace, proprietors will have an opportunity to put up their own online storefronts and users will have more control on which reviews they want to see.

The new service is still in a closed beta, but MySpace plans to open it up to the public next week.

DeWolfe said that the new service is part of a MySpace evolution away from being a "social networking site" into being a "social portal."

Though MySpace and Facebook were close rivals in terms of users a year or so ago, Facebook has zipped ahead and is lately logging on nearly a million new users a day, the company has claimed.

By Mike Musgrove  |  March 31, 2009; 1:01 PM ET  | Category:  Mike Musgrove
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