Netflix: Increased Fee For Blu-Ray Users
Blu-ray-owning movie fans who belong to the online-based video subscription service Netflix will soon be paying a little extra for access to the high definition discs.
For people who use the service's most popular plan, which lets you check out three discs at a time from the company, there's now a surcharge of $4 added to the top of the $16.99 monthly bill -- that's up from a previous monthly surcharge of $1. Netflix users who don't want to shell out a few dollars more for access to the company's Blu-ray library have until April 27 to change their accounts to "DVD only." More details about the charge are available on the Netflix blog.
The high-definiton Blu-ray discs cost more than standard DVDs, so any uptick in popularity for the format among Netflix subscribers would tend to erode the company's profit margins; Netflix says that about 10 percent of its subscribers check out movies in the Blu-ray format. Though Blu-ray won a format war over rival HD DVD last year, the format has not been catching on all that fast.
As a Netflix subscriber who owns a Blu-ray player, I personally sort of prefer it when the company surprises me by rolling out cool, upgraded services that don't cost me anything -- such as when the company started making movies available as a free streaming download on devices like a laptop or an Xbox 360 videogame console. Guess I'll most likely be shelling out the $4, though.
What about you?
March 30, 2009; 4:00 PM ET
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Posted by: moonwatcher2001 | March 31, 2009 11:19 AM
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